Hello! I’m Mei.

Lead and senior UX designer based in Amsterdam.

I am passionate about  crafting human centred,  meaningful and beautiful products. At the same time, I also love coaching and mentoring designers who wish to progress in their career. I help companies setup UX vision and guide the team to achieve it.

I’d like to call myself a full stack user experience designer. I have solid hands-on knowledge with 10 years of working experience. In the recent 4 years, I have been mentoring other designers and lead teams. Throughout my career, research and design are always at the core of what I do. The last couple of years I find myself mainly busy with the following:

  • Structuring user insights to create a vision that can be followed internally by different layers and departments of the company. 
  • Leading research and design, follow up and guide the entire product delivery cycle, incl. user interview, customer journey mapping, workshop facilitation, concept validation, final delivery etc. 
  • Helping teams to determine priorities, unblock barriers, and see the value of the team’s effort by setting up clear data measurements.

I’m self-sufficient and motivated for my own tasks, and I am also a proactive and an encouraging team player. I like to create an inspiring environment and help people grow.

Services and skills


Develop UX vision within an organization .

Establish best UX process within a team.

Translate business goals and user desire into solutions.


Uncover problems and discover opportunities by quantitative and qualitative researches.

Facilitate workshops, co-creation sessions, research sprints.


Setup design system and maintain component library.

User journey, mapping, wireframe, visual design, prototyping, 

'Soft' skills

Communicate to internal and external stakeholders of different layers to pitch concept, manage expectation, and ensure quality of the final delivery.

Provider mentorship to designers and peers.