Aushion is a 600 square meter luxurious store located in Chengdu, China. It aims to provide a luxurious shopping and beauty experience to the local modern women.
Aushion understands luxury as traditionally born out of the skills and talents of the founders and build around the idea of being in the know, It was the basis for a dialogue between creator and client. Today however most luxury brands seem to be focused on a monologue form brand to consumer and from objects to desire, objects with a story luxury has become a varnish of lifestyle.
Together we re-defined luxury as ‘Make luxury exclusive again by including the people in a dialogue’, therefore Aushion strives to become ‘A luxury store where everyone can be someone under the umbrella of one universal desire.’